During the many exhibitions in recent years, I have experienced that my work has a positive impact on people, and I started to see my work (also) as a method to help companies and institutions to intensify the experience of their brand and products. In the concepts I develop, buildings or environments interact in a unique way with the public.
The idea behind branding is that people recognize your product or service and link it directly to your organization. When you take an extra step and make your branding an experience, you maximize this effect. In addition to recognition, it creates a positive tension, an open mind-set and a sense of trust.
Why is this concept worthwhile:
1 It reinforces the identity and reputation of your company
2 It adds value to the brand and assets
3 It increases the trust of customers
4 It increases the loyalty of employees
5 It offers interaction and joy
… your main entrance, your showroom, your waiting room, your hotel room or toilet facilities will be a 3-dimensional experience that is both distinctive and fun!
Your company -what you sell or supply- becomes one with the environment, with the architecture and the interior. Your community rooms, your furniture, your fleet are integrated with what you want to radiate or even want to sell. The sky is the limit, the application possibilities infinite, such as:
- image animation
- object dressing
- pattern development
- digital paintings
- design for your fleet
- corporate identity
Image animation and digital paintings
Stop motion animations are a fantastic way to link a vision or product to a customer or organization. By gradually changing one image into another, you can create effective connections in the brain of your customers and stakeholders. Imagine… your logo to be transformed into a product you sell.
I have developed several series of digital paintings that are both abstract and romantic. These series also contribute to creating unity and beauty in your organization. The paintings in the Gallery are available in limited editions. Creating a painting on personal request is also possible.
Projects and cooperations
Designer, architect: product, architecture (functionality)
My contribution: surface design (experience)
For example, to create surface design for: walls, tiles and wood, curtains and blinds, furniture, cars and trucks, packaging materials, etc.
I regularly work in projects with fellow designers, manufacturers and architects in a business partnership in which we develop concepts and create products together. Cooperations in which architecture, products and art design strengthen each other. Where designers develop products and architects create constructions, I can make the surface design. For example for walls, tiles and wood, curtains and blinds, furniture, cars and trucks, packaging materials, etc.